Crown’s universally easy-to-open Orbit? Closure made its debut in the Spanish market on jars of Gutarra’s “Tus Primeros,” a premium range of preserved vegetables.
Gutarra, part of the Riberebro Group, has been a leader in the domestic canned vegetables market for three decades. As a leader, it is the first Spanish brand to adopt the closure starting with three product lines – Tus Primeros Judias verdes, Acelgas and Col – all of which have been well-received by consumers.?
Thanks to the closure’s revolutionary design, opening torque is significantly reduced, making it 60% to 70% easier to open than alternative closures. This ease of access enhances convenience for consumers of all ages.
The Riberebro Group plans to extend use of the Orbit? Closure to additional products in the future.?